A marketing campaign for TIDAL's latest product feature; Collabs. Allowing artists to easily find fitting partners for song collaborations.

I played a pivotal role in shaping the design, collaborating closely with the GCD, I contributed to the conceptualization, branding, strategy, and the overall visual identity of the campaign.

Force: Artists find each other through similar vibes, their aura's and personal styles visualized through color.

The identity was used for ww.tidal/forartists.com. The web page detailing all the product features TIDAL has for artists.

As part of the campaign we also launched a competition where two artists who'd found each other throuh Collabs got to work with Jermaine Dupri.

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